What AI platforms do you monitor?
We monitor ChatGPT, Claude, Gemini, Perplexity, Grok, and Google AI Mode. These are the six platforms travellers increasingly use to plan trips and find hotels.
How is this different from SEO?
AI travel assistants use completely different signals than Google Search.
SEO focuses on: backlinks, keyword density, page authority.
AI platforms focus on: citations from authoritative sources, structured data accuracy, review sentiment and quality, direct booking pathways.
Traditional SEO tools do not monitor any of these AI signals.
What's the difference between the platform and the audit?
The platform (£99/month) gives you ongoing monitoring, alerts, and concierge support to keep your AI visibility on track over time. The audit (from £1,499) is a one-time deep diagnostic with competitor benchmarking, citation mapping, and a prioritised action plan. The platform is the core service for continuous coverage; the audit is available as a standalone one-off when you want a single deep read.
What is OTA leakage?
When AI platforms recommend your hotel but link to Booking.com or Expedia instead of your direct booking site, you lose 15–25% commission on every booking. We detect exactly where this happens and fix the routing so guests reach you directly.
Do I need the schema setup?
We highly recommend it. Without structured data and a canonical facts page, AI platforms piece together information from inconsistent third-party sources like OTAs and outdated review sites. The setup gives AI systems a single, authoritative reference for your property.
Can I start with the free audit?
Yes. Run a free AI audit at luxdirect.ai. No login required. Results by email in a few minutes. You'll see exactly how AI platforms currently represent your hotel, then decide what level of service is right for you.
Is there a minimum contract?
No. The platform is month-to-month with no minimum commitment. Cancel anytime.