How it works Insights Case studies Pricing Book a free assessment
LuxDirect dashboard showing LVI Score of 64.5 across ChatGPT, Claude, Grok, Gemini, Perplexity and Google AI Mode

AI visibility intelligence for independent luxury hotels

AI is the new way guests find hotels.
Is yours in it?

When guests ask AI where to stay, your hotel either appears and the booking comes to you, or it doesn’t and they go to Booking.com. LuxDirect tells you which, and puts you in the best position to be found.

Privacy first. No guest data stored. No guest data accessed.

See how your hotel appears in AI → No login required · Results by email · Free
01

AI already has its favourites. Most hotels are not on the list. Yet.

We asked AI where to stay across 6 UK cities, 15,380 times. The same small group of hotels came up again and again. The rest did not appear at all, regardless of their quality.

The difference was not the hotel. It was how well AI understood it. The hotels that appeared had:

  • Clear, consistent information across every platform AI reads
  • Mentions in trusted travel publications and review platforms
  • A direct booking path AI could confidently recommend
  • The same accurate details everywhere guests and AI look

The hotels that did not appear were weaker on at least one of these. That is fixable.

ChatGPT ChatGPT,
Claude Claude,
Gemini Gemini,
Perplexity Perplexity,
Grok Grok, and
Google AI Mode Google AI Mode
57%

When guests asked AI for a luxury hotel in London, 5 hotels got 57% of all the recommendations.

The hotels at the top are not necessarily better. They are just easier for AI to understand and recommend. Getting your hotel in the best position to join that group is what LuxDirect does.

Based on 2,700 AI queries analysed across 25 London luxury hotels. Methodology and sample notes are included in the scan report.

02

How we get your hotel into AI recommendations

AI platforms decide which hotels to recommend. LuxDirect makes sure yours is one of them.

Audit illustration
I.
Discover

We check how your hotel appears across ChatGPT, Gemini, Perplexity, Claude, Grok and Google AI Mode right now.

Identify illustration
II.
Find the gaps

We find out which guests are being sent to your website and which are going to Booking.com instead.

Concierge illustration
III.
Fix it

We optimise your hotel's presence across each AI platform. You approve every change.

Built for independent luxury hotels. Not chains. Not generic SEO tools.
03

What you find out

I.

Which AI platforms mention your hotel, and which do not. Identifies visibility gaps across ChatGPT, Claude, Gemini, Perplexity, Grok and Google AI Mode.

II.

Where AI sends guests: your direct website or an OTA. Reveals whether AI is routing bookings through Booking.com or Expedia instead of your own site.

III.

Your AI Discovery Score: how often your hotel currently appears when guests ask AI where to stay, compared to nearby competitors.

IV.

How nearby competitors are positioned in AI recommendations. Shows exactly what they are doing that your property is not.

V.

The one change most likely to improve how your hotel appears in AI recommendations, based on what we see working across our research.

A clear picture of where your hotel stands in AI right now, plus a full report sent by email.
See how your hotel appears in AI →
Shamus Smith
Shamus Smith
Founder, LuxDirect | Former luxury hotel operator

I spent eight years working in luxury hotels across London, Geneva, and the Caribbean. I know what an OTA commission statement looks like at month end. AI is creating a new way guests find hotels. I built LuxDirect to make sure independent luxury hotels are in it from the start.