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LuxDirect dashboard showing LVI Score of 64.5 across ChatGPT, Claude, Grok, Gemini, Perplexity and Google AI Mode

AI distribution intelligence for independent luxury hotels

AI is the new way guests find hotels.
Is yours recommended?

See when your hotel is recommended, where AI sends the booking, and what to improve next.

Privacy first. No guest data stored. No guest data accessed.

Check your AI distribution → No login required · Results by email · Free As published in Hospitality Net
01

AI already has its favourites. Most hotels are not on the list. Yet.

We asked AI where to stay 26,000+ times. The same small group of hotels came up again and again. The rest did not appear at all, regardless of their quality.

The difference was not the hotel. It was how well AI understood it. The hotels that appeared had:

  • Clear, consistent information across every platform AI reads
  • Mentions in trusted travel publications and review platforms
  • A direct booking path AI could confidently recommend
  • The same accurate details everywhere guests and AI look

Those are the signals LuxDirect helps strengthen.

ChatGPT ChatGPT,
Claude Claude,
Gemini Gemini,
Perplexity Perplexity,
Grok Grok, and
Google AI Mode Google AI Mode
57%

When guests asked AI for a luxury hotel in London, 5 hotels got 57% of all the recommendations.

The hotels at the top are not necessarily better. They are just easier for AI to understand and recommend. Getting your hotel in the best position to join that group is what LuxDirect does.

Based on 2,700 AI queries analysed across 25 London luxury hotels. Methodology and sample notes are included in the scan report.

02

How LuxDirect improves your position in AI

We measure how AI sees your hotel, identify what is holding it back, and prioritise what to improve.

Audit illustration
I.
Discover

We check how your hotel appears across ChatGPT, Gemini, Perplexity, Claude, Grok and Google AI Mode right now.

Identify illustration
II.
Understand

See who is winning instead, which sources AI trusts, and where booking intent is routed.

Concierge illustration
III.
Improve

We identify the highest-priority action, help you implement it, and remeasure what changed.

Built for independent luxury hotels. Not chains. Not generic SEO tools.
03

What you find out

I.

Which AI platforms recommend your hotel, and which don't. Visibility gaps across ChatGPT, Claude, Gemini, Perplexity, Grok and Google AI Mode.

II.

Where AI sends guests: your website directly, or an intermediary such as Booking.com or Expedia.

III.

Your AI Discovery Score: how often your hotel currently appears when guests ask AI where to stay, compared to nearby competitors.

IV.

Which sources shape what AI knows about you: press coverage, review platforms and directories AI treats as trustworthy.

V.

The priority action most likely to improve how your hotel appears in AI recommendations, based on what we see working across our research.

A clear picture of where you're recommended, who's winning instead, and where AI sends the booking.
Check your AI distribution →
Shamus Smith
Shamus Smith
Founder, LuxDirect | Former luxury hotel operator

I spent eight years working in luxury hotels across London, Geneva and the Caribbean. AI is becoming a new way guests discover and choose hotels. I built LuxDirect to help independent luxury hotels understand where they're being recommended, where guests are being sent, and what they can do to improve their position.