LuxDirect audits how ChatGPT, Gemini, Claude and other leading AI platforms represent your hotel, then fixes routing, visibility and brand positioning for you.
Privacy first. No guest data stored. No guest data accessed.
We analysed 12,500+ structured AI queries across 6 platforms in 5 UK luxury markets. The finding: AI visibility is highly concentrated.
Hotels that appeared consistently had:
Hotels that did not appear had none of these.
ChatGPT,
Claude,
Gemini,
Perplexity,
Grok, and
Google AI Mode
Just 5 hotels captured 57% of all AI mentions. Most properties barely registered.
Hotels that appeared consistently had clearer, more complete information across the sources AI systems draw from. Others simply weren't findable. The difference is fixable.
Based on 2,700 AI queries analysed across 25 London luxury hotels. Methodology and sample notes are included in the scan report.
AI travel assistants, ChatGPT, Gemini, Claude, Perplexity, Grok and Google AI Mode, decide which hotels to recommend based on citations, structured data and source authority. Not keywords. Not backlinks.
LuxDirect audits those signals and fixes them.
Analyse how AI platforms describe, recommend and link to your hotel.
Identify visibility gaps, citation weaknesses and OTA routing leakage.
We optimise your hotel's presence across each AI platform. You approve every change.
Which AI platforms mention your hotel, and which do not. Identifies visibility gaps across ChatGPT, Claude, Gemini, Perplexity, Grok and Google AI Mode.
Where AI sends guests: your direct website or an OTA. Reveals whether AI is routing bookings through Booking.com or Expedia instead of your own site.
Your Luxury Visibility Index (LVI) score from 0 to 100. Benchmarks your AI visibility across presence, accuracy, citation quality and sentiment against competitors in your market.
How nearby competitors are positioned in AI recommendations. Shows exactly what they are doing that your property is not.
One prioritised fix, ranked by estimated impact. The single highest-value change you can make immediately to improve AI visibility and reduce OTA routing.
With eight years in luxury hotels and four years building technology platforms, I founded LuxDirect to help independent luxury hotels regain control of how they are discovered, recommended and booked as travel shifts to AI. Ensuring brand integrity and protecting direct booking margin.